Chipotle International Marketing
In my International Marketing course, we had to form groups, pick a domestic company or product, and decide how to move the company or product into an international market. My group, Erica Steele, Shawna Jones, Mollye Peters, and Jessica Otterman, picked Chipotle Mexican Grill as a mostly domestic company. We used research, a SWOT analysis, and set of weights and measures to determine the best market for Chipotle to enter. After we decided which market to enter, we had to determine which parts of the value chain would need to be altered to move into that international market. Below are the two PowerPoint presentations for both parts of this project. The first PowerPoint is the Market Potential Analysis focusing on which market to enter and why and the second PowerPoint talks about the value chain changes moving into the international market. My personal contributions to this project were the SWOT Analysis, creating the graphs on the PowerPoint, aiding in creating the sales forecasts, conducting company and value chain research, and presenting the graphs and the value chain distribution. Below is also the Chipotle Market Analysis and Value Chain Reports.